Client: One of the Top 5 banks in the CIS region
Industry: Banking & Financial Services
Challenge:The bank sought to
increase applications for its premium credit cards and personal loans through digital channels. Traditional marketing approaches yielded
low conversion rates, and acquisition costs were high.
Our Solution:- Hyper-targeted advertising: We launched AI-driven targeted ad campaigns across Google, Yandex, Facebook, and Instagram.
- Lead scoring & AI filtering: We used predictive analytics to prioritize high-quality applicants, reducing non-qualified leads by 42%.
- Landing page optimization: Created mobile-friendly, conversion-optimized landing pages that increased the application rate by 63%.
- Retargeting strategy: Implemented a dynamic retargeting strategy that nurtured potential applicants, boosting conversion rates.
Results Achieved:270% growth in approved applications within
6 months38% lower cost per acquisition (CPA)3x increase in conversion rates from ad clicks to submitted applications